AMERICANAS
What is the spirit of Easter?
Rebirth, perhaps? Actually, that's the meaning.
Just as the meaning of Christmas is 'birth.'
Until we find the answer in the egg itself, which comes divided in two:
The spirit of Easter is sharing.
*English subtitles available
And inspired by the spirit of Christmas, we celebrate the spirit of Easter with decorations in the streets, the creation of a mascot, and even a chair in the style of Santa Claus for children to ask for their chocolates.
The campaign also included a charitable initiative to share the spirit of Easter with those in greater need. For every egg purchased in the store, another was donated to charity organizations.
ECD: Ricardinho Weistman
ACD: Felipe Gomes
Creatives: Gustavo Rodrigues e Thiago Machado