It might not seem like much, but I joined Rede Globo, the biggest tv company in Brazil with a mission:
to go beyond the typical product placement, showing that it’s possible to bring something unique, even to the basics.


Unfortunately, I couldn’t add subtitles to the videos, but you can still get the idea.

 


A drone, a parrot puppet, an Ana Maria Braga, and a dream. Pulling off something like this live is a real challenge, but we made it happen — to the utter madness of the entire security team.

 


Often, it’s not possible to showcase all the products the client wants during the promo. But with technology, we found a way.

 


A promo can also go beyond the studio, so to make this one happen, we went directly to the consumers themselves.

 


Mark