EVEREST
The Soft Purifier has been renamed Everest.
Makes sense because of its cold water, but we wanted to make it clear that in Brazil, Everest only has one meaning.
*English subtitles available
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The campaign featured other films and a huge amount of digital assets that could even give you a brain freeze. 🥶🥶
ECD: Ricardo Weitsman
ACD: Felipe Gomes
Criação: Ricardo Weitsman, Felipe Gomes, Alexandre Motta, Thiago Machado e Max Branco