EVEREST

Focus on Everest!
This campaign is a paradise for those who love a classic pun since "Foca" in Portuguese can mean both the “seal” and "focus."
But it’s also a paradise for those who enjoy 3D, VFX, and Artificial Intelligence.

(Yes, the seals clapping aren’t real.)



*English subtitles available








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Sabrina Sato, a famous TV actress, and the seals starred in a campaign worthy of National Geographic.
There were films, digital assets, furniture, and even FOOH of the factory being invaded.




No seals or Sabrina Sato went thirsty during the filming of this campaign.


ECD:Ricardo Weitsman
ACD:Felipe Gomes
Criação: Humberto Nogueira, Bruno Mukai, Thiago Machado, Gustavo Rodrigues e Luiz Carvalho