AMERICANAS
Rock in Rio is a music festival as well as a festival of brands, and if they’re not in sync, they fall flat.
Amid so many distractions, we drew attention to remind everyone that when it’s time to relax, they can count on Americanas.
*English subtitles available
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We developed the brand's visual identity for the event, as well as its tone on social media and in the streets.
In addition, our jingle received a special version featuring the original Rock in Rio song.
In addition, our jingle received a special version featuring the original Rock in Rio song.
ECD: Ricardo Weitsman
ACD: Felipe Gomes
Criação: Thiago Machado e Gustavo Rodrigues